Module 2 · 2.4

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Checking the first version: sample content and going live on your free address

Module 2: The first version · Reading time: 12 minutes

Learning objective: After this lesson you can find the sample content in your first version and replace it with real details, explain why that is your responsibility, and put your site online on your free WebOké address.

Key concepts: sample content, filled-in prices and opening hours, made-up name, placeholder text, placeholder, misleading commercial practice, fake review, Go live, free address, badge, noindex, Publish changes, Take offline

This lesson explains the rules as they apply on 10 November 2026. It is not legal advice. If you are unsure about your situation, ask a lawyer or your trade association.

Why your site contains sample content

A site without prices, opening hours or a name looks empty and unfinished. That is why the AI deliberately fills in what is missing in a first version, so you can see straight away what your site could look like. This is not a mistake by the builder: it is a draft for you to check. As soon as the site is online, you as the owner are responsible for everything on it.

What will you find in a first version (lesson 1.3 and 2.1)?

Filled-in prices and opening hours if your description didn't include them. They read as real: there is no "sample" label next to them.
A made-up name if you didn't give one. You change it under Style, at Name and logo, or on the mood card at Name in the menu.
Neutral substitutes where you gave no real reviews or team members: a statement from the business itself, or your way of working in cards. In a team section the photos stay empty.
AI mood images if you chose Automatic, Photos or Illustrations (lesson 2.2).
Fixed placeholder text in sections you add yourself through the picker, such as "Heading of this section", "Customer name" or "This is placeholder text. Click it to write your own story". A new blank page starts with "Tell people here what this page is about."
Placeholders you asked for yourself, in the form "Company registration number: [fill in]".

For a redesigned site (lesson 2.3) the AI normally fills in nothing, but there too you check prices and times.

What the law says

European. The European rules on unfair commercial practices forbid businesses to mislead consumers, for example with incorrect information about the price or about what you offer. Since 28 May 2022 extra rules apply to reviews: posting fake consumer reviews, or having them posted, is always forbidden.

The Netherlands as an example. These rules come from EU law (the Unfair Commercial Practices Directive and the Omnibus Directive); every EU country has its own implementation and its own regulator. In the Netherlands the rules are in the Dutch Civil Code, Book 6, in the section on unfair commercial practices (Articles 6:193a to 6:193j). Article 6:193g lists fake reviews as a practice that is misleading in all circumstances. The Dutch regulator is the Netherlands Authority for Consumers and Markets (ACM). The ACM says, among other things: don't write or invent reviews yourself, don't show only the reactions that suit you, and explain where your reviews come from.

What does this mean for your first version?

A filled-in price that is not your real price is incorrect information about the price. Put in your real prices or remove the block.
An invented review is never allowed. The AI doesn't invent them, but if you add a review yourself, it must be genuine and come from a real customer, with their permission.
Opening hours that are wrong leave customers standing at a closed door.
An AI image that looks like a project you did must not give the impression that it is your work. Use your own photos for "our work".

How to check your site

Work page by page, also at phone size (the phone and tablet buttons in the top bar). Use this checklist:

Name in the header, the footer and the titles.
Prices: every amount. Is it right, is it your real (starting) price, does it say including or excluding VAT the way you want?
Opening hours or availability, in the contact section, a times block and the footer.
Contact details: phone, email, address. If they are missing, fill them in.
Promises and figures: "within 24 hours", "24/7", "free survey". Can you deliver on it?
Reviews, statements and team: only real people, with permission.
Photos: your own work or clearly a mood image, without a misleading impression.
Placeholder text and placeholders: anything with "Heading of this section", "Customer name", "[fill in]".
Buttons: click them. Do they go to the right page or the right number?

Replacing things yourself is free: in the preview, hover over a text or button and click Edit, type and save. You change a price or time the same way. To have a lot replaced at once, use the chat, for example: "Put in these prices: exterior painting from € 45 per hour, wallpapering from € 12 per m²". That costs 1 edit.

The builder helps when you go live

When you click Go live, the builder checks three things for you:

Fixed placeholder text. If there is still text such as "Heading of this section" or "Customer name", you see Your site still contains placeholder text, with the page and the text on each line, and "Fill in these spots or remove the section, then you can put the site online." Going live is then not possible.
Open spots between square brackets. If there is still a spot such as "[fill in]" or "[Add your company registration number here]", you first see Your site still has blanks to fill in, with the spots for each page. Fill them in, or choose Go live anyway: your visitors then see the spot as it is.
What the check also noticed: "During the check I also noticed: ... You can still go live."

Note: this check does not recognise filled-in prices, opening hours or a made-up name. They read as normal content. That is why your own check is needed.

If your site collects data (a form, newsletter, integration or widget) and you don't have a privacy statement yet, you also see a message with the button Create privacy statement. We cover that in lesson 7.1.

Online on your free address

Click Go live at the top right of the top bar. The window is called Put version 4 online (with the number of your version): "Visitors see the new version straight away. Your previous version is kept." Going live always uses the saved version, never a proposal that is still open.

The Put online window with the choice between your own domain and the free address — Choose your free address or your own domain from a package. On the free address your site stays online permanently, with a badge and noindex.

You choose between two options:

Your own domain ("Own domain, included in" your package). Without a package this option is switched off, with the button Get the package or Switch package. This is module 5.
Your free address, with "On our address. Free and permanently online, with a small WebOké badge, not visible in search engines and with a contact form that doesn't send anything. With a package these limitations disappear."

Choose your free address and click Go live. A moment later you see Your site is online, with how many pages and photos are ready, any messages and the address, for example schildersbedrijf-example-123.weboke.site. Use View your site to open it. If the address is new, it can take up to a minute before the site shows there.

What is different on your free address compared with a package:

at the bottom there is the badge Demo · made with the AI Builder by WebOké;
every page carries the noindex instruction: search engines don't include your site;
the contact form is there, greyed out, and doesn't send anything;
custom code and some integrations are not included, and widgets with a form or their own script only appear with a package. The builder tells you this after going live.

You put later changes live with Publish changes in the top bar. To remove the site from your free address, choose Take offline in the same window; your site stays saved in the builder. Publishing and taking offline are free.

Summary

A first version deliberately contains sample content: filled-in prices and opening hours, sometimes a made-up name, mood images and fixed placeholder text in sections you add.
Incorrect prices and fake reviews are misleading; once online, you are responsible.
Check every page with the checklist; replace things yourself for free with Edit.
Go live stops you for fixed placeholder text and warns you about "[fill in]", but does not notice filled-in prices or times.
On your free address your site stays online permanently, with a badge and noindex and a form that doesn't send anything.

Quiz

1. Which sample content does Go live stop? Filled-in prices
A made-up business name
Fixed texts like "Customer name"
Filled-in opening hours

The check only blocks fixed placeholder texts; for placeholders in square brackets you get a warning. Filled-in prices and times read as normal content.

2. Your first version says "Exterior painting from € 39 per hour", but your real price is € 45. What is the problem? None, the AI made it up so you are not responsible
It is incorrect price information; as the owner you must replace or remove it
It is only a problem if you have a package
Prices are never allowed on a website

What is online is your commercial practice. A price that is wrong can be misleading.

3. What do you not see for a site on your free address? A small badge at the bottom
A contact form that doesn't send anything
The noindex instruction on every page
Your site in Google's search results

Because of noindex, search engines don't include the free site. With a package on your own domain that limitation disappears.

4. How do you put later changes live after your site is online for the first time? With Publish changes in the top bar
They go live automatically after each change
Only by taking the site offline and rebuilding it
Through the chat with "go live", which costs 1 edit

Changes are only online once you publish them. Publishing is free.

5. You want a review from a happy customer on your site. What is correct? Have the AI write a suitable review
Write one yourself with a made-up name
Use a real customer's own words, with their permission
Copy a review from a fellow painter

Fake reviews are always forbidden. The AI doesn't invent them either.

Exercise

Exercise A2.4: Your site is live. Check your first version with the checklist from this lesson, replace the sample content and put your site online on your free address (or on your own domain if you already have a package).

What you enter: the web address of your AI Builder site, for example https://schildersbedrijf-example-123.weboke.site.

What the program checks, just like an ordinary visitor:

your site is reachable over https and returns a normal page;
it is recognisably an AI Builder site (if not, you get an orange message and the check continues);
the homepage has a title;
the address: if your site is on the free address, the program tells you for information that noindex and the badge are present (that is fine for this exercise); if it is on your own domain, it tells you that too.

Green means: the site is reachable, recognised and has a title. The program doesn't store any content from your pages.

Exercise A2.4: Your site is live

Your site's address (for example www.example.nl or yoursite-123.weboke.site)

What you enter and what we find isn't stored. Your browser remembers your answers and whether you've passed the exercise. If you're signed in, we only save that you got the exercise (almost) right in My courses; you can delete that there too.

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