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Error code 554: mail rejected

An error code 554 means the mail has permanently failed to arrive. As with 550, the code starts with a 5: sending it again only helps once the cause has been fixed. With 554, it is usually about policy: the receiving server won't accept mail from this sender or from this server.

What the message looks like

Two examples we often see:

554 IP=203.0.113.25 - None/bad reputation. Ask your postmaster for help or to contact tobr@rx.t-online.de for reset. (NOWL)

554 5.7.1 ... rejected followed by text about spam, blocked or policy.

The causes with us

MessageWhat does it mean?Who needs to act?
554 IP=... None/bad reputation (NOWL)T-Online, Germany's largest mail service, is currently not accepting mail from this IP address. It concerns the server, not your domain or your mail.We do, if it is a WebOké server. Send us the bounce.
554 or 550 with spam, blocked or policy, when someone emails youOur spam filter or a blocklist is rejecting the sender.Ask the sender to send you the full message and contact us.
554 5.7.1 with other text, when you send an emailThe recipient is rejecting your mail based on their own policy.Read the text: it tells you why. It is often about SPF, DKIM, DMARC or a blacklist.

How to fix it

  1. Read the text after the 554. If it contains an IP address, check whether that is the IP address of the server you send from.
  2. Is it about T-Online (NOWL)? Don't email T-Online yourself: only the server administrator can request a release. Send us the bounce. If an email is urgent, arrange another way to get in touch for the time being. More in Mail to Outlook, Hotmail or T-Online delayed or rejected.
  3. Is it about spam or policy at the recipient's end? Check your domain with the Email Health Check and read My mail ends up in the recipient's spam.
  4. Does it say blocked using, listed at or Spamhaus? Then an IP address is on a blacklist. Read Sending rejected: blacklists and limits.

Please note: Do you send mail from your own VPS? Then you are the administrator of that mail server. Make sure you have correct reverse DNS and a website with your contact details on that domain.

When should you contact us?

For a 554 from T-Online, or if a WebOké IP address appears in the message. Also if someone can't email you and gets a 554 back.

Ask the AI assistant in My WebOké first, or create a ticket via Support centre and then Submit a ticket. Include:

  • the full error message, including the line with the code (forward the mail as an attachment)
  • the sender's and recipient's addresses
  • the date and time it was sent

Never send your password.

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