Chapter 4 · 4.2
Verifying your Business Profile
A profile only becomes yours once it is verified. To do this, you show Google that you really manage the business. Until then, customers won't find your profile on Google.
You don't choose the method
Google decides which methods you get. This depends on the type of business, public information, your region and your opening hours. If you see more than one, you can choose. Possible methods:
| Method | How does it work? |
|---|---|
| Video recording | In a single recording, you film your location, your business and proof that you manage it, such as the sign on your building, the key to the door, your workshop or your van with your name on it. |
| Live video call | A Google employee calls you by video. Only during your opening hours. |
| Phone or text | You receive a code. A phone menu or automated phone line can't receive it. |
| You receive a code by email. | |
| Postcard | Google sends a postcard with a code to your address. |
How to verify
- First check that your details are correct: name, address and phone number, exactly as on your building and your website. A mismatch is the most common mistake.
- In your profile, click Verify now and follow the steps for the method you get.
- Wait for the review. According to Google, this takes up to five working days, sometimes longer.
A postcard usually arrives within 14 days. The code on the card is valid for 30 days.
Tip: Have you already verified your website in Google Search Console (see Signing in and adding your domain)? According to Google, verifying your profile may then succeed instantly in some cases. So set up Google Search Console first.
What often goes wrong
- Your name or address differs from what is on your building, your website and in the trade register. Make it the same everywhere first.
- The video is missing proof. In one continuous recording, show where you are, that you can get inside and that you run the business.
- Your business doesn't meet the guidelines, for example with a virtual office. Trying again won't help in that case.
- Your business is listed twice. Report the duplicate profile instead of leaving both in place.