Chapter 3 · 3.1
Bing Webmaster Tools: import or verify yourself
Bing Webmaster Tools is to Bing what Google Search Console is to Google. It's well worth it: Bing is the default in Microsoft Edge, and search engines such as DuckDuckGo and Ecosia largely use results from Bing. If your site is already in Google Search Console, you can have it in Bing within a few minutes.
Import from Google Search Console (recommended)
- Go to bing.com/webmasters and sign in.
- When adding a site, choose to import from Google Search Console.
- Sign in with the Google account you use for Google Search Console and give Bing permission.
- Bing shows the sites you have verified in Google Search Console. Choose your site and import it.
Bing then verifies your site itself. You don't need to add anything to your DNS. Bing also takes over your sitemaps. It can take up to 48 hours before you see any data.
Please note: Bing regularly checks again through Google Search Console that you are the owner. If you later revoke Bing's access to your Google account, you will need to verify your site in another way.
Verify yourself
Prefer not to import? Then add your site manually and choose one of these methods:
| Method | What do you do? |
|---|---|
| DNS (CNAME) | You create a CNAME record with Bing's code as the name and verify.bing.com as the target. See below. |
| Meta tag | You add the line <meta name="msvalidate.01" content="..."> to your homepage. In the AI Builder, you paste the code into the Bing Webmaster Tools field (see Sitemap and robots.txt with the AI Builder). |
| XML file | You place Bing's BingSiteAuth.xml file in the root folder of your site, which at WebOké is public_html (see Opening File Manager: the folders in your package). |
The CNAME record in My WebOké
- Go to My Domains, the DNS tab, and click + Add record.
- Under Type, choose CNAME (1).
- Under Name (2), type only the code Bing gives you. Your domain name is added automatically.
- Under Points to (hostname) (3), type
verify.bing.com., with a full stop at the end. Without the full stop, the window adds your own domain to the end. - Click Save record and then click Verify in Bing.
In DirectAdmin it works the same way, under DNS Administration and ADD RECORD. Under Value, remove your own domain name and enter verify.bing.com., with the full stop. See CNAME records and the full stop at the end.
Afterwards
- Didn't your sitemap come along? Submit it under Sitemaps, just as you do with Google (see Submitting your sitemap).
- Leave the CNAME record in place, just like Google's TXT record.