Your business on Apple Maps and Bing
Not everyone searches through Google. If you open an address on an iPhone or ask Siri something, you end up in Apple Maps. If you use Bing, you see local results from Bing Places. Your Google Business Profile isn't visible there: every map service has its own data. In this article, you'll read how to add your business to Apple Maps and Bing.
If you already have your Google Business Profile in order, you've got most of the work covered: you use the same name, the same address, the same opening hours and the same photos. Don't have a profile yet? Then start with Your business in Google Maps: creating and verifying a Google Business Profile.
Apple Business (formerly Apple Business Connect)
Since January 2023, Apple has offered the free service Apple Business Connect to manage your business details in Apple Maps. Since April 14, 2026, this has merged into Apple Business, also free. If you already had an account with Business Connect, your claimed locations, place cards and photos were, according to Apple, automatically transferred. You'll still often come across the old name in older articles and guides; the work is the same.
What you manage is your place card: the card that appears when someone taps your business. A place card belongs to a physical location and, according to Apple, appears not only in Maps but also in other Apple apps, such as Siri, Calendar, Messages and Spotlight. You add things like your name, category, address, phone number, website, opening hours and photos. You can also indicate the location of your entrance, place a Showcase for something new or an offer, and see how often your place card has been viewed.
Adding your business to Apple Maps
You need an Apple account. Go to business.apple.com and log in. The steps are roughly as follows (the names on screen may change):
- Have your organization verified. With your first location, you fill in your business details and Apple assesses whether it really exists. Make sure mail from Apple doesn't end up in your spam.
- Add a location. Search for your business. If it's already on the map, you claim that spot; otherwise you create a new location. Fill in the phone number with country code, such as
+31 33 000 0000. - Verify the location. If your business is already on Apple Maps, this can sometimes be done by phone: Apple calls the number it already has for that location, and you enter the four-digit code. Don't recognize that number? Then contact Apple support. If someone else already manages the location, you can request a transfer.
- Fill in details with photos, opening hours and possibly a Showcase.
Just as with Google, the rule is: only real locations and the name as you actually use it in practice.
Bing Places for Business
Bing Places is Microsoft's counterpart. Your listing appears in Bing Maps and in Bing's local results. You manage it through Bing Places for Business.
The fastest route is importing from your Google Business Profile. You log in with the Google account that manages your profile, give permission, and Bing takes over your details. Afterwards, do check:
- whether your business appears only once in Bing. If it was already there, the import might create a second listing;
- whether the category is correct, since it doesn't always match one to one;
- that your Google reviews don't come along. Bing doesn't take those over.
Don't want to import? Then add your business manually and verify it the way Bing offers. A new or changed listing isn't visible immediately; check again after a few days.
One source of truth
With three map services, your website and maybe a few directories, something outdated can easily remain somewhere. So keep one single list with your official name, address, phone number, website, opening hours and category. Start every change there, then work through the list:
- your website, including the structured data (see Your business details for Google: structured data (LocalBusiness));
- your Google Business Profile;
- Apple Business;
- Bing Places;
- directories and social media.
If you build your site with the AI Builder, you fill in your business details under SEO, under Business Details and Opening Hours.